We know that the faster you can bring a product to market, the greater your initial profitability, and the greater your sustainability over time.We help companies do just that by developing effective management tools - both people and process - and coupling that with product - market matching and a unique selling proposition.
• Start with the development of an accurate and market focused Product Description and construction of a Product Family Tree - to identify all the derivatives of the basic product.
• Then, with IMS expert guidance, identify and quantify Target Markets for the products in the family tree. This task involves matching the product characteristics with market needs, estimating the size of the markets where matches exist, and ranking the markets by size and competition. The goal is to determine the addressable market size for the product family and subsequently estimate the achievable market for these products in open competition.
• After target market size and applications for the product family have been identified, the next step is to use SWOT Analysis and Project Strength Analysis to determine which of the product applications "Best Fit" the target market opportunities.
BRAC • Export Viability • Strategic Planning